If you are reading this article, I understand that you have decided to join a multi-billion dollar e-learning market by creating an online course.

That means, you are already on your way to making a larger impact and creating a bigger income.

A good decision!

But, how do you sell online courses from your own website?

There are nuances involved that makes it overwhelming for you. However, you have to just follow a three step simple process, without giving heed to so much information available out there.

In this article, I am sharing a simple three step process for maximum sales, exposure & learners’ experience.

3 step process to sell online courses from your own website.

Step 1: Find a Profitable Course Idea

If you possess a professional skill that you are good at, figure out if you are keen on teaching your audience that subject.

Merely having skills won’t make you an awesome course creator, you must be passionate about teaching it to people. If you are a subject matter expert, it would be easier for you.

This way, brainstorm and come up with a few course ideas that you can begin with. Just know that a niche subject can be sold easier than a broad subject.  For example, SEO is a broad course, while YouTube SEO is a niche subject.

Once you have a profitable course idea, you need to validate them.

Top three ways to validate your course ideas:

1. YouTube Search Volume:

YouTube is the second largest search tools & largest video content engine. It has many video tutorials on diverse topics. Just type out your topic & see the search volume, as well as videos.

2. Ubersuggest

Ubersuggest is a keyword tool using which you can get an overview of volume, seasonality, CPC data, competitive intelligence & keyword suggestions or your online course topic.

You can draw inferences such as– higher search volume represents that there’s a big audience who are interested in your topic.

3. Groups, Forums and Niche Communities

The best way to validate your course idea is to listen to your audience directly, interact with them & get into the depth of your topic. This would be the most interesting part of this step. The best forums to be in are FB Groups, Reddit and online public communities like Quora.

When you keep a close tab of the conversations happening on Reddit and Quora, you get clarity. This would be a great way to test your online course idea.

Another thing that you could use is Surveys. One of the easiest ways to create surveys is by using Google Forms.

Sell Online Courses

Step 2: Create Your Course Content

No matter how profitable your course idea is, if your course content isn’t valuable, no marketing efforts will give you higher income in the longer run.

Bottomline, your course content MUST be awesome.

Divide your content into little parts & make sure that it delivers what you have promised to your audience.

  • Break one large course into modules and lessons: Rather than creating large videos on a specific topic, make it more digestible by dividing it into subtopics & churning out content into smaller groups.
  • Embed videos from outside sources: When you want to explain a topic that is outside your course module, just embed an instructional video from YouTube by simply pasting an embed code. It will save your time & bring variety.
  • Leverage the power of quizzes. Use quizzes to create multimedia course content & evaluate students’ progress.
  • Protect your courses: Use online course platforms like Spayee with multi-layer security so that only the ones who have enrolled can access your course.
  • Communicate with students. Use discussion forums & push notifications to clear donuts & keep your learners engaged.
  • Create Assignments & Live Tests: Create assignments & live tests to make the most out of your learners’ time.

Creating a course outline or course module would help you fetch a clear way ahead. Don’t keep too many modules within one course.

Further, break down all the modules into lessons. Keep the duration of each module short. When you create shorter video lessons, you tend to create longer student engagement.

Step 3: Use an LMS To create your online course platform

A LMS is an easy to use one step solution to organizing & delivering your course content. It’s an absolute need if you have to scale & build your online course selling business. Many course creators spend a huge amount of time & money in creating & managing an online course website to sell their courses.

Do not make this mistake. This time can be utilized in marketing & selling your courses. A powerful LMS has everything integrated within the course platform that you can use to carry out the function smoothly.


Creating your own online institute or online course platform is super easy. You don’t need a course marketplace like Udemy to sell courses. You can do it from your own online course website, totally white-labelled.

Through Spayee, you can create your own online course LMS with website & mobile app.

You have payment gateway integration also given along with your course course platform. Spayee gives the support of Indian payment gateway.

Landing pages are already designed on your course platform which are fully customisable & can be designed as per your brand.

The best part is, it’s not at all complicated. Its DIY course platform with everything included It’s not as hard or scary as it sounds.

You can conduct regular LIVE Q&As, FREE zoom webinars, blogs and more with endless demo sessions & mentorship.

An LMS allows you to host your courses without a fuss.

You can never be stuck as there is a support team available.

You will have the integration of third party tools like mailchimp, zapier & zoom to make your online course creation journey smooth.

You totally let go the maintenance cost that you would have incurred while trying to build this on your own. Spayee has all the features you would ever need to launch your online course website & mobile apps.